Whether you are launching a new product or you are looking at expanding your market penetration, product sampling is an efficient way to catch the attention of consumers and give them a glimpse of what’s to come with your brand and product.
Users who have never experienced your brand before can discover it easily with a sample. They will see your product, touch it, try it, and hopefully like it.
As highlighted by Cindy Johnson in her report Sampling Effectiveness Advisors when asked “What would induce you to try a new product or brand?”, 73% of consumers stated ”product sample”. So ultimately, if your sample or product ends up in the right hands, high chances are that you will convert a tester into a recurring customer.
However, despite all these assumed benefits, a lot of the brands we meet raise concerns towards sampling:
- “How to avoid bargain hunters?”
- “How to make sure samples are sent to our target market?”
- “How to track samples and make sure they end up in the right hands?”
Truth is, even though brands have been using it to support their new product launches, traditional sampling compromises quality and efficiency over quantity.
By addressing these concerns, digital sampling has enabled brands to run much more targeted and affordable campaigns that deliver better ROI.
Try and Review’s thorough recruitment process enables us to identify the exact target audience that a brand wants to target for its sampling campaign. Segmentation of testers is done by demographics and profile, consumption habits, behaviours, psychographics.
Targeting can go as narrow as skin & hair type or monthly spending in beauty products.
We are committed to ensuring that each product we send out falls in the hands of targeted consumers, to optimise our clients’ cost and maximise each campaign’s ROI.