Campaign: Narrative Advertising
Client: Reebonz Marketplace
By: Be Asia & Marie France Asia
Reebonz Marketplace is a subsidiary of Reebonz.com and their objectives were very clear from the beginning.
- To drive quality and interested traffic to their e-commerce store
- Increase membership registration
- Reach out and engage with Be Asia’s readers
6 editorials were crafted to feature their promotional items and “Get it here” buttons were placed next to each product to increase their conversion rates, as well as to drive traffic to their e-commerce platform.
Each editorial featured products curated by our editors according to current trends to increase desirability.
Out of the 6 editorials, we converted 2 of it into fun and engaging quizzes to bring out the fun in fashion. The quiz allowed you to find out “Which iconic bag are you” and “What gift should you get for your Mother this Mother’s Day?”, both of which focus on high social media engagement for our readers.
To drive more traffic to their e-commerce site, first of a kind live “Shopping Box” was implemented at the end of every article page to bring their selected pieces out of their e-commerce store. The items are refreshed every hour to ensure that there is a wide selection to constantly engage our readers.
Simple low barrier mechanics were put in place to allow readers to enter contests, which in turn translates into new membership registrations for Reebonz Marketplace. We also pushed the contests and editorials out via our newsletters and social media platforms to recruit new members.
To reach out and engage with our readers, we held Facebook and Instagram giveaways that required participants to “like” and “follow” both our titles and Reebonz social media accounts. We also collaborated on a Lifestyle Newsletter for our brands and Reebonz Marketplace to highlight selected previous Reebonz Marketplace’s editorials with a display banner to strengthen the brand’s identity to our audience.
Pageviews at the end of campaign: 120,000
Visits at the end of campaign: 23,000